60s flipclock

cifra 3 solari flipclockcifra 3 flipclock
made in Italy 1965

Gizmodo calls this the “greatest clock ever made” [http://www.gizmodo.com] and I totally agree. It is both minimalist and futuristic; with Helvetica font for the numbers to boot.

Designed by Gino Valle for Solari di Undine in 1965, the clock has been sold at MOMA, and is featured in the Science Museum in London. In 1970 the clock was priced at US$32 – which is about US$200 nowadays! It was an expensive clock to buy in its day. It was made in white, red and green – and being the 60s that meant pillar box red and emerald – I like the minimalism of the white clock with black & white flip numbers.

I found the clock at the bottom of a box of computer spare parts at a second hand shop. I had no idea if it would work – but figured I could just gaze at its loveliness even if it didn’t. The battery case was clean [no leaky battery to suggest that’s why it was tossed into the box] and the perspex front was unscratched so I took a punt and bought it.

Well- the clock works a treat- and keeps good time…but at midnight turning from 23:59 to 0:00 the hour flip doesn’t flip [the minute flipping continues on.] When I come into the office at 8ish or 9ish each morning I have to reset the hour flip. It’s become a daily ritual- which I quite like. It’s fifty years old so a bit of a pick me up in the morning is quite justified.

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