Advertisement water jugs

Rene Briand Brandy water jug, made in Italy c.1960s
McCallum’s Perfection Scots Whiskey water jug, made by Wade, England c.1954-1966

In keeping with the cocktail theme of several recent posts, these water jugs are both practical and highly collectible. The Rene Briand Brandy jug is marked ‘Ceramica E. Piloa, Carpignano S.’ while the McCallum’s jug has the usual Wade branding. These ‘advertisement’ jugs were mass produced and given away to pubs –not sold to the public- with the idea that the public would be so impressed by the glamour of having water added to their drink by a ‘branded jug’ that they would continue to order their brandy/whisky by name. Ah! the 60s, when advertising and impressing people was so easy!

The third [yellow] jug shown in this image is a ring-in, added to provide a backdrop to the two water jugs. It’s unmarked and is more likely a domestic jug from the 60s. It would be nice to have a third advertisement jug, but for now there’s just two.

For sale:$AUD90

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